THE ORIGINS OF THE FAN: AN AWARD-WINNING LOGO

Ever wonder where an iconic brand like The Mandarin Oriental comes up with a logo?

When Mandarin Oriental Hotel Group publicly launched the company on the Hong Kong Stock Exchange in the mid 1980s, there was a desire to create a symbol that embodied the hotel group’s luxurious and elegant image yet was still reflective of each hotel’s local charm. A profoundly meaningful symbol of our oriental culture would strike a delicate balance – one that had a certain Oriental essence without being overly ethnic. After much consultation with the internationally recognized design house, Pentagram, and research into symbols that embodied luxury, elegance and comfort, the Group’s well-recognized fan logo was born. Classically simple, visually elegant and indisputably a part of the Orient, the eleven-bladed fan ties together each hotel into the single identity of the luxury hotel group. The logo is a registered trademark internationally and is respected within the tourism industry as one of the worlds’ most highly recognized logos.

UNIQUE FANS FOR INDIVIDUAL HOTELS

In addition to the registered trademark logo for the Group, all Mandarin Oriental hotels are encouraged to find their own unique fan to reflect the individuality of their property. Each hotel’s fan is sensitively linked to the environment in which it resides, taking into account the exclusive attributes of the culture in each location. Colours, designs and prints are carefully chosen in collaboration with local artists, historians and graphics experts. Originality also plays a key role in determining the desired fan for each hotel.